Dr. Paul Nelson De La Cerda, MBA

“Paul is that rare commodity that understands the nexus between education, entrepreneurship, and corporate relations. More than just talk, Paul has actual experience and in-game knowledge in small business development. Couple that with his expertise in education; which he honed while helping small businesses grow, and you have a leader who knows how to lead others and solve complex problems. He has demonstrated that leadership and problem solving ability for all the years that I have known him. He has been able to draw together differing parties, cause them to see the other's side, hear each other out, and hammer out solutions. That's not ivory tower stuff. That's real leadership. ”

“Paul is an extremely kind and competent professional who has spent his entire career focusing helping those less fortunate in the community. He is also a great family man!”

“Paul continues to display care and insight toward helping businesses succeed in the Santa Clarita Valley. His good works with The Signal has expanded business outreach to benefit the community as a whole. It continues to be privilege to work with Paul on projects through out the Santa Clarita Valley.”

“Paul has been a great business partner to myself and the bank. He is always striving to achieve a mutually beneficial solution and he has always come through. He is committed to his work and really understands the meaning of a business relationship. He is also devoted to his passion of serving on the Saugus School Board in order to provide the best education for the children of his community.”

“I have known Paul since his his appointment in his prior position as Director of the Small Business Development Center at College of the Canyons (COC). I’ve found Paul to be exceptionally bright and extraordinarily well versed in the area of business operations, management, and startup. His work with the local community has been impressive—not only working to help grow small businesses but as a member of a local school board, teaching as an adjunct instructor at the College, and his continued participation as a member of the Advisory Committee for COC’s Business Department among other things. He’s also not afraid to think outside of the box to provide creative solutions.”

“Paul is smart, attentive, and wonderful to work with. He worked in Councilmember Smith's office when I worked in then-Councilmember Villaraigosa's office, both as legislative deputies, among other things. Paul was always on top it. He was always aware, informed, and thorough. He has a good attention to detail and is a very hard worker. And he takes seriously every task he tackles, no matter how big or small. I would recommend Paul for any role - he will excel at anything to which he applies himself and he never takes on a task to which he doesn't apply himself. Paul is the best!”

“Paul and I work together on a couple of projects on almost a daily basis. He is the consummate professional and is always looking toward the future and finding new ways to improve revenue and branding for our two companies. I find him not only a valuable colleague, but also a dear friend.”

“Paul is truly dedicated to the youth of the Santa Clarita Valley. He is a product of great mentoring and is committed to sharing his expertise with the next generation.”

“Paul De La Cerda is business professional you can trust. Paul draws from a unique combination of both public and private sector experiences. Paul has a strong marketing mind, and is adept at building community partnerships. I would recommend him highly.”

“Paul De La Cerda is an outstanding businessman. When he says he will deliver, he delivers. Paul has been an asset to my business and has always been there for my company. I am the CEO of a marketing and advertising agency and my company relies heavily on Paul and The-Signal to provide our clients with effective advertising opportunities that produce results. Time and time again Paul has made my job easier by providing solutions my company can rely on. Thank you for all your help Paul.”

“Working with Paul is always a pleasure. He is tuely an expert in his field.”

“I have known Paul for over 5 years. Over the years, I have the priveledge of getting to know him as a business partner as well as a friend. Paul is a man of helping others in his community to strive to reach their full potential and ensuring the community itself prospers from his hard work. Paul has helped me personally in my personal development in offering his professional advice in the area of marketing for my business. I have also advertised in The Signal and dealing with him and his staff has been a pleasure. I recommend him to others in the community that are looking for assistance in their business and seeking to take thier business to the next level.”

“I have known Paul for several years and find his ethics, insights and abilities top notch. While Paul was at the SBDC I was fortunate to be able to provide guidance to some of his clients and it was obvious that Paul not only had a great deal of business acumen, but also knew the best ways to manage and lead the organization. Paul and I have also cross paths via his position as a Commissioner on the School Board. Here is where his high standards and ethics truly shine. His volunteering for the community and the effort he commits are a fine example for us all.”

“Paul is a people oriented person who leads by example and makes things happen. I recommend him him highly to any team project where he can contribute both as a leader and as a get it done person.”

“Paul has gone the extra mile and taken our small business development center to a new level! He has created relationships and programs that will enable the small business owner to take their business to the next level. Make sure and drop by the center and see what services he has created that might help you take it to the next level!”